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The Cooke County Holiday Roundup
The Cooke County Holiday Roundup
Santa sightings, local shopping, lights, shows, and all the merry moments around Cooke County.
Sarah Brock
Dec 9, 2025
Quote Of The Day |
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer |
This newsletter is sponsored by the Cowgirl Mercantile |
Come into the Cowgirl Mercantile for the best gifts for the cowgirls in your life at 419 N Commerce St Gainesville, TX, Tues-Sat 11am-6pm |
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A Look Back: When Gainesville’s Christmas Parade Featured Real Reindeer |
The Cooke County Library shared a charming piece of local history this week, and we had to pass it along. Back in 1950, kiddos watching the Gainesville Christmas Parade were treated to something truly magical — real, fresh-from-the-Arctic reindeer pulling Santa’s rubber-tired sleigh down the streets of downtown. For many families, it was the very first time they had ever seen a reindeer in real life, and the excitement was unforgettable. According to an old “Town Topics” column, the reindeer were part of a traveling Christmas unit that made a whirlwind tour across Texas and Louisiana. The handlers described long overnight drives, quick feedings, and even a few stubborn reindeer moments as Santa’s team learned the parade route. Despite the chaos, the animals stole the show — and the hearts of Gainesville spectators. As we prepare for this year’s parade, it’s fun to remember how traditions have evolved over the past 91 years. While Santa may ride in on a fire truck now, the spirit of wonder remains the same. A sweet reminder that Gainesville has always known how to make the season magical. ❤️🎅✨ |
Things Happening in town this week |
The VFW Post 1922 is hosting a special community paint party on Saturday, December 13th at 6:00 PM, and everyone is invited to join in. The event, presented by Vantage Point Art Gallery, is all about camaraderie, creativity, and supporting local veterans. Tickets are $35, and pre-registration is required. All art supplies are included, making this a fun, no-stress night out for anyone wanting to unwind and paint with friends. The event will be held at 3332 N Grand Ave., Gainesville. |
Gainesville Holiday Bingo Is Back! Shop Local & Win Big |
’Tis the season to shop local, and Visit Gainesville, Texas is making it even more fun with their Holiday Bingo Card — packed with discounts from participating businesses and chances to win great prizes. Shoppers can pick up a card at any participating location, make a purchase, and get stamped. Once a single or triple bingo is completed, drop your finished card off at the last business you visit—no later than December 14th—to be entered in the prize drawing. ⭐ Valid through December 14th A festive way to support Gainesville businesses while checking off your holiday shopping list. Follow along this season for more fun ways to shop, celebrate, and explore our town! 🎄🛍️ |
The City of Gainesville is gearing up for another magical season aboard the Frankie Schmitz Express, the beloved holiday train that brings families together for lights, music, and festive cheer. This year’s Festival of Lights will take place December 16–18 from 5:30–9:00 PM at Leonard Park. Local businesses are already joining in as sponsors, helping bring extra sparkle to the event. Quasar Energy Services has signed on as a Gold Snowflake Sponsor, supporting one of Gainesville’s sweetest holiday traditions. 🎟️ VIP timed tickets are available now — and they tend to sell out quickly each year. |
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Think you’ve got the brains to go with your beverage? The County Seat hosts Tipsy Trivia Night every Tuesday from 6–8 PM, and this week’s rounds are Grand Answers, Constitutional History, and Hood Ornaments — a lineup guaranteed to keep things lively. Teams can compete for tab discounts: It’s a fun midweek outing for trivia lovers, friend groups, and anyone looking to unwind in downtown Gainesville. |
Brass Bunny Unique Boutiques is adding a little extra magic to the season with a special Visit with Santa during Jingle & Mingle weekend. Families are invited to stop by 114 W. Main Street on Saturday, December 13th from 12–2 PM for a free photo opportunity with Santa. It’s a fun and festive way to enjoy the holiday spirit on the downtown square — perfect for little ones, last-minute shoppers, and anyone wanting a cheerful seasonal moment. |
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Ranch 82 in Whitesboro is hosting a festive Christmas Sip & Shop on Thursday, December 11th from 4–8 PM. Guests can browse talented local vendors, enjoy food and drinks, and soak in plenty of holiday cheer. And for families — Santa will be there and available for pictures! |
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Butterfield Stage is bringing festive cheer to Gainesville with their annual Olde Time Radio Originals holiday show. Along with heartwarming performances, each night will feature their popular Ugly Christmas Sweater Contest, so audiences are encouraged to wear their most outrageous holiday attire. Warm seasonal drinks and festive treats will be served to make the evening even cozier. 📅 Showtimes: 🎟️ Tickets are on sale now and tend to sell out each year. 📍 Butterfield Stage A wonderful way to celebrate the season and enjoy a bit of small-town holiday magic. |
Sherman, Texas recently hosted its annual Night of Lights event, featuring a parade, tree lighting ceremony, and live entertainment. Attendees were able to enjoy food trucks, vendors, and activities for children. The event kicked off the holiday season in Sherman and brought the community together to celebrate. Despite cold weather, the event was well attended and successful, with many families coming out to enjoy the festive atmosphere and support local businesses. Overall, the Night of Lights was a fun and memorable experience for all who participated. Read More... |
Other Texas News |
The Choctaw Nation is celebrating Christmas through traditional workshops where community members can create handmade gifts like beadwork, ornaments, and pottery. The workshops aim to preserve and pass down traditional Choctaw art forms while also bringing the community together during the holiday season. Participants are able to learn new skills and connect with their heritage through these hands-on activities. The workshops are open to all ages and provide a festive and educational way to celebrate Christmas within the Choctaw tribe. Read More... |
Texas Attorney General Ken Paxton has partnered with President Trump's Department of Justice to require divestitures in a major energy merger. This partnership resulted in a settlement agreement that addresses anti-competitive concerns related to the proposed merger. The agreement requires the companies involved to divest certain assets in order to preserve competition in the energy market and protect consumers. Attorney General Paxton expressed his commitment to ensuring fair competition and safeguarding the interests of Texas residents through this agreement. Read More... |
The Gainesville City Council is seeking input from the community on proposed charter amendments. The council is considering changes related to the city manager's tenure, procedures for filling council vacancies, and requirements for citizen petitions. Community members are encouraged to attend public forums and provide feedback on these potential amendments. The council hopes to gather valuable input to inform their decision-making process and ensure that the proposed changes reflect the desires of Gainesville residents. Read More... |
Business Updates |
A quick reminder that the Gainesville Area Chamber of Commerce will host its December Vibe at 5 this Thursday, December 11th from 5–7 PM at Landon Winery. This monthly mixer is a great opportunity to unwind, make business connections, and enjoy appetizers and wine. Attendees are encouraged to bring at least two non-perishable food items for VISTO. Donors will receive two free drink tickets for the evening. A simple, meaningful way to connect, give back, and support local during the holiday season. |
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